This was designed while working for DDB Chicago.
Every year McDonald's comes out with a campaign for Monopoly. It is a sweepstake sales promotion of McDonald's which uses the theme of the board game Monopoly. Customers receive game tokens with certain purchases that can be redeemed at McDonalds to win prizes such as small menu items including McFlurry, Medium Fries and some top prizes worth cash. For this project we had to design the landing page, mobile site and an iAd game for Monopoly. Below are some screenshots of the iAd game that I had independently designed. The concept of the game was to make Mr Monopoly reach McDonalds in a given amount of time avoiding obstacles and collecting maximum tokens.The user would be then directed to playatmcd.com.
